MW Music Festival is a big, independent music event that promotes new artists and helps amateur bands become pros.
In this sense, MW wanted to make a statement about piracy and how it affects the future of the industry.
A difficult task when 99% of our target downloads music for free everyday.
We found a way to give our message and engage with music fans, not accusing them of a crime, but sharing with them the stories behind the music.
In the end, we didn’t point the finger at fans. We inspired them.
We created timelines with iconic song titles and we told the complex stories behind those few minutes of talent.
Cannes 1 bronze GPC Leo Burnett 7+