Introducing “Can’t Stop” by Grammy-winning DJ/Producer Diplo, an exclusive 30-minute mix with a catch: you have to move to play it. Your phone’s GPS and accelerometer detect movement to play the mix, which is comprised of new, unreleased content. Run, jump, dance, pogo - the app doesn’t discriminate. Just don’t stop.
It was the music that motivated people to move, so the design had to do the same. Elements with multiple states gamified movement: the visuals got more dynamic as a person moved, and slower and smaller when they slowed down, making them feel like they “Can’t Stop.”
This dynamic visualization was applied to both the mobile app and the product launch party, where Diplo performed a live show at Samsung 837 in NYC.
D&AD Wood Pencil Cannes 3 Shortlists Webbys Winner, Honoree London Internation Awards Bronze Clio Shortlist One Show Merit Fast Company's Innovation by Design awards Honorable Mention